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The Art of Feeling Beautiful: Write Your Own Story Podcast

Mon, 23 Mar 2026 01:22:17 GMT

Jaclyn Luongo, LumEnvy Skincare VP of Business Development and Brand Partnerships, Featured on The Write Your Own Story Podcast

Podcast Transcript:

Betsy Leonidas: Welcome to the Write Your Own Story podcast. I'm your host, Betsy Leonidas, and the founder of the Write Your Own Story Company. Girl, I can tell you right now, you are definitely enough. Here, we value service, sisterhood, connection, laughter, and that super genuine keep it real, tell you like it is honesty. My hope is at the end of each episode, you realize you can do whatever it is you dream about and that you are not alone with what you struggle with. I'm hoping that you are snapping and clapping and hell yes in your way through each one of these episodes. So, if this tracks with you, let's get started. I'm so glad you're here.

All right, everyone. Welcome back to the latest episode of the Write Your Own Story podcast. I'm your host, Betsy Leonidas, and I'm so excited to be here with Jaclyn Luongo. Jaclyn, thank you so much for being here.

Jaclyn Luongo: Thank you so much. It's a great opportunity to chat with you and your audience. I'm so excited.

Betsy Leonidas: Absolutely. Today I want to talk to the women who want to look and feel their best, but we are so inundated with all of the trends, all the nips, tucks, shots, creams, all the things, and we're overwhelmed and don't know where to start. Today, we're going to talk about something that has so many women's head spinning. How to make smart, confident decisions in a world overflowing with beauty options. From at home devices, oh my gosh, I have way too many of those, to medical grade treatments now marketed directly to consumers, access has grown, but clarity really hasn't. So, today we're going to spend some time talking with Jaclyn, who has over two decades in the beauty and wellness industry, helping brands and practitioners and leaders navigate this evolving landscape with, this is my favorite part, with safety, education, and integrity. Today, she's helping us cut through the noise and approach self-care with intention instead of impulse.

Oh my gosh, I am telling you how many times I've been scrolling Tik Tok or Instagram and it's like right before bed and a new influencer with the cream and the neck and all the things. I'm like, I have to have it. I need that neck.

Jaclyn Luongo: I know. I know. We're all consumers. We all do it. We all have it in front of our faces all the time.

Betsy Leonidas: All the time. Oh, I'm so excited to hear both your perspective on like what's real, what's not, how to ground oursel, but also from the practitioner uh side of where responsibility lies. So, we're going to get into some really, really cool stuff.

Jaclyn Luongo: Yes. What a great intro. Thank you.

Betsy Leonidas: Thank you. Thank you so much. Um, okay. So, we are obviously living in a time that everything is, you know, sort of trending on social media and I think what we thought we used to have to go to the practitioner for now is like a click away. um how do we even tell the difference between what is marketed as clinically effective versus what is just like trending? Like there's just so much noise. How do we start to cut through this?

Jaclyn Luongo: There is so much noise and I also truly believe and feel strongly about the influencers that are out there that we are hearing from that really don't have the credential that I worked really hard for 20 years to have and that expertise of understanding skin, understanding aging, and most of all understanding ingredients. So, I mentioned before we started recording, I have an 18-year-old daughter. That generation is skin care like they are doing everything. Even that younger generation that, you know, I never had even though I was an aesthetician at a young age.

So, I always say read the ingredients before you want to jump on something. Look at the ingredients. That doesn't lie. and understand what those specific ingredients do because this celebrity or this influencer might be talking about it, but it doesn't necessarily mean that it's good for the conditions or concerns you have just because it's on trend and is best for your skin type or age. And understanding the foundation of it and the ingredients and the quality is really the first step. And I also think the second step is listening to those influencers that are actual credible aestheticians, medical providers, aesthetic nurses, anybody that's in that brand, you know, umbrella, I think is really important to hear what they have to say, see some before and afters of their patients.

And this is just on the consumer level when we're talking about, you know, the retail. you're you're scrolling on Instagram, you're scrolling on Tik Tok, and then also the brands that are backed more by the clinical studies that they actually can share and they share openly on social media because that's where PDO Max and LúmEnvy Skincare was born from. You know, 10 years ago, we started as a thread company and our trainers are all medical providers, nurse practitioners, uh RNs that are injectors that we have a lot of estheticians in in the market as well. And so we brought something to market because that's what the demand was. And we started with the foundation of being that voice in aesthetics because we have that we really have that authority already and that the the retail product that we brought to market is just proof of us extending it to the consumer as well.

Betsy Leonidas: Yeah, I love that. I I think what really like hit the nail on the head for me, of course, is to like slow up your decision- making, check your source, check the ingredients, do your research. But what really also struck out to me was like we have such control over our feeds even though we feel like we don't. If you like want to find if you are genuinely feeling like you need to explore this area, start following people that like truly are from an area of expertise who have worked for 10 to 20 years to earn their credentials, you know, versus what you're, you know, whoever makes the most engaging content. And that might need to be muted for a little bit because if this is something you're serious about and want to dive in on the research, I love that.

Jaclyn Luongo: Yeah, absolutely.

Betsy Leonidas: I doubt the answer is yes. But when you mention the ingredient piece, like you see some that are like full of all the syllables and all the consonants. There's just like a lot of consonants. Um and but then also you have the flip side that is like grape seed and and things that like are just from the earth. Is there a better way to lean like for effectiveness or is it

Jaclyn Luongo: I honestly don't think there is a better way to lean. It's more also for you. So what your concern is as the client, the patient, the consumer, something that might bother us is just that's something internal that you want to improve on or you'd like to diminish the appearance of. So as we age and you know, perry menopause, it's fine lines or it might be a little bit of pigmentation. So ingredients that help with those specific concerns, that's where you want to hone in on. Just these, you know, random ingredients that might be good for one may not be good for another. So first you have to identify where your concern is, where you'd like to improve, and then go from there. And that shifts, that changes as we age and as those concerns start to be more age management or be more optimal skin health where maybe were wearing less makeup to appear younger and just glowing skin. Like it it really does pivot at times.

Betsy Leonidas: Yeah, it most certainly does. Like when did my neck become so much a part of the conversation?

Jaclyn Luongo: It happens. It's true.

Betsy Leonidas: It sure does. 44 is awesome. Just kidding.

Jaclyn Luongo: It is awesome. It is genuinely awesome.

Betsy Leonidas: It is awesome. It is. It's so good to be here. But yes. No, and I think that's that's so great to be able to just like again slow up, check in. What is really of your concern? Um, what are your thoughts about like the tools and the things that are available? Like everyone's got a red light mask. Like do we need to be doing that at home? Do we need to Is that like you know, that's the example that comes to mind, but feel free to take us anywhere.

Jaclyn Luongo: No, I I think I I love a red mask. Um a red light mask, LED masks. I think that making sure they're FDA cleared. Bey has one. It's the Valluxia mask . I tend to have more problematic skin. So from a personal level, I've had acne scarring. I have pigmentation from that. So blue light tends to help my skin more. where see within the realm of if you were a consumer you might not know that they've literally because everybody just thinks red red light but there are other lights in those masks and educating yourself on what the purpose is for those red lights is great um great to do just for yourself because is it a nice complement to what you might be doing in clinic if you have an aesthetician or a nurse provider absolutely Absolutely. It is I truly believe 50% of what you do at home is your success of that optimal skin health.

It isn't just one thing. So only doing product I don't think is enough or tools at home. I think seeing a provider for facials, educate, getting yourself educated about your skin, your skin type, and addressing your concerns, figuring out what those are with a professional. But I love a great LED mask. I think LEDs are wonderful for helping with the age management component, helping with the um healing aspect, uh specifically when um I'm talking about acne or problematic skin. And there's a lot of other tools too. There are Dermaplasion uh tools that we have one that also does microdermabbrasion that has a tip to it. But I've always believed since aesthetic school back in 1999 that we should be removing your vellis hair. So that peach fuzz is also getting in the way of your makeup looking as smooth and going on as nicely. your serums that you're spending money on that that is a way to remove your peach fuzz and your dead skin at the same time. Yes. So that everything looks better, looks glowy, looks more youthful and fresh.

Betsy Leonidas: I love this.

Jaclyn Luongo: So those are my two favorite tools for sure. And anything with LED lights are fantastic.

Betsy Leonidas: Everyone was just literally pen to paper, Amazon card out writing all the things like wait tell me more. But you know that also like I like the approach of yes, you should be seeing a clinical someone um if you have genuine concern but also like reinforcing with good behavior at home.

Jaclyn Luongo: Mhm.

Betsy Leonidas: Where do you think from like a practitioner's side the balance is of like you know women feel so much pressure to be so youthful and to do the latest trend and I like I you know I study women all day long and it's especially from a consumer perspective this is the this health wellness and appearance is like where we overspend and like um like crazy but from like a responsibility standpoint for the clinician when someone comes comes in and says they want all the things. Like what's that conversation like to be like this is real, this is not, this is pressure, this is like how does that how do you know if you've kind of like landed in the right space because that would be like an ideal conversation kind of thing.

Jaclyn Luongo: So it let it like actually listening to the patient, the client, and say you put a mirror in front of your face like what do you see? And so if they're listening to you, that's a good provider because they want to address the things that you are concerned about and letting the provider actually do their job. Because there's a lot of times a patient or you know any a client might go in and say, "I want this. I want filler in my lips. I want this amount like tons of threads, a full thread lift or this peel where it again may not be the right thing for you.

So, I say leading into it, asking the questions based off of the condition, the concern, and figuring out a solution. And the solution isn't always a very high ticketed price. It could be great quality skin treatments because you want before you do anything more advanced, you want your skin to be at its top health. It's hydration. even plastic surgery, like you want your skin to be in better quality because you're going to get a better lift. You're going to get a better everything if your skin is in good health from the starting point. Uh so there's layers to getting there and it does start with good skin care. It does start with that pace and I truly believe in the heartbeat of skincare whether you're using acids or vitamin A's or like in our instance we have salmon DNA. So those are things that you're feeding you're nourishing the skin that's specific for the concerns that you're trying to address and most of the time it is aging.

Betsy Leonidas: Yeah, I know. It's like I just want a Benjamin button because because yes, I want to like look young and hot and all the things, but like I want the outside to match how I feel on the inside and I still feel so youthful and full of life and like I and when you look tired, you're like, "Wait, but I don't feel tired." Okay, yes, I feel tired. But you know what I mean.

Jaclyn Luongo: Absolutely. And it's about hydration. It's about, you know, what your practitioner will recommend for you to do at home as well as in clinic. And again, I think more often you see a provider and you're doing the right things at home, you may see a difference just in that self and then you can build from there because I do think that they are more of a building block when you are trying to address um or have an age management plan.

Betsy Leonidas: Yeah, my age management plan that we all have one. What do you guys have in your portfolio of products that you're just like super excited about? you've you've mentioned some really interesting things.

Jaclyn Luongo: I love all the tools. I I feel like that may not always be the first step. So, if you are, you know, just getting into skin care or more advanced treatments at home, that may not be the first step and that's okay.

Betsy Leonidas: Yeah.

Jaclyn Luongo: Uh we have a glow between kit that is a really great kit that you use in between your treatments that you see your provider, your aesthetician. And there's sheet masks that have plant exosomes and hydration, PDRN, vitamin C. Those are simple to use and that's something that anyone at any age with any concerns could use. So it's very universal.

Betsy Leonidas: Love that.

Jaclyn Luongo: Um there is a glass skin serum that's in that box that kit as well. Um we'll link it in the um the notes. And then there is a stamper that is tiny tiny little uh infusion uh tip to this. It's called the Glowpin that helps to deliver the quality ingredients a little bit deeper. It's very comfortable and you do that a couple of times in between your services. It's like a facial at home that is safe and created by, you know, the professional market c created by medical providers and that's where the idea came from to begin with. We needed this.

Betsy Leonidas: Oh my gosh. Okay, I have a confession. I've literally only ever had two facials in my whole entire life.

Jaclyn Luongo: Did you love it though?

Betsy Leonidas: I did. I absolutely loved it. I was like, I don't know what's happening, but I feel so relaxed and I felt so glowy afterwards. Um, it was just like truly delightful and delivered great results. I I think that like I definitely should be doing more of them, but I am also like I am to your point like I am in the baby. I'm just I really enjoy skincare and I like makeup. Um, but I am like horrible about washing my face at night. Um, I don't know.

Jaclyn Luongo: But then you know you get into the routine and that's also you know from a sales standpoint from when I practiced aesthetics you can't start with now eight products you it will overwhelm you and then you won't do anything totally. So that's what I like about the kit and I say the sheet mask because everybody loves a good sheet mask and when you want to feel good or you have a little special occasion that you're leading up to like that's a nice way to treat yourself at home. and the serum on a daily basis. I think that adding those simple things, I think it gives you a little teaser of, oh, my skin really feels different when I'm using these products. And then it hopefully motivates you to learn more about exfoliating or doing some of those tools. And it's a gateway to just your skincare routine as my daughter calls it and she probably has 10 steps more than I do even at that generation. But absolutely they're they're wearing sunscreen every day and they are going to have glowing young youthful skin for a long time.

Betsy Leonidas: I love it. I love doing it right. Um does your daughter do does she get ready with her friends on FaceTime and then does she get unready with her friends? My 12-year-old does.

Jaclyn Luongo: Yes. Yes. Absolutely. And it's amazing, which I think it's smart. I like that there's a younger generation that sees the quality of self-care.

Betsy Leonidas: Yes.

Jaclyn Luongo: That's a big win because my generation, we're both 44. We didn't really learn that. Like we had very little product to use as we were navigating through hormonal issues and now we're on the back end and like we're we didn't have that. So, I love that there is the products, the ingredients out there that really help to have a better trajectory and the knowledge of not wearing SPF and and the damages of not wearing SPF. I think that they're more knowledgeable about those free radicals and what it can damage the skin. So, they're smart. They're doing their serums and they're doing their lights and all the things. So, I'm happy to see that next generation taking really good care of their skin to start.

Betsy Leonidas: I love that perspective. I'm not going to lie, when Adeline first got into it, I was like, "Oh god, the internet has got her. YouTube shorts have got her." But like it I love that she does. It's like it's a way for her to connect with her friends. It absolutely is selfcare, self-care. she really values her skin um just as like she values all the other parts of her, you know, like she takes care of all the other parts of her body. Like it isn't um you know, I think for those of us to your point who like kind of in our generation, we started all this a little bit later and feel like we're playing catchup and you know, sunspots and Moses and all the things that we're doing, you know, where I think they're very much I so for all the parents out there who are like, "Oh my god, my daughter is obsessed with Sephora." Like, yes, we're all going broke because of it, right? I do love the fact that they're so in tune with their skin, what works, what's important, what self-care is.

Jaclyn Luongo: Yeah, absolutely. And I think that it does create less damage so that you're not fixing it later down the road. And I these sheet masks are great for a younger generation. The Dermaplasion is great for any any age bracket. Like there's so many different things that you can start with and be simple and that's very universal to uh you know whatever condition or whatever concerns you might be trying to address or just improve and it feels good to do it for yourself. That's the other part is it does you know there could be a routine when you're using your LED mask and you're create you're looking forward to that that's a reward for you to just pause for a moment.

Betsy Leonidas: Yeah. Gosh. Right. Just pause, rest, do a little something something for you.

Okay. I think you know, we've talked about what does a healthy practitioner relationship look like? I love that. to be like, "Okay, here's what you really need to tell me about your goals. Let's listen. Let's calibrate. Where do you really need to spend your money?" I love it when they tell me where I don't need to spend my money to. That builds trust for me big time.

Jaclyn Luongo: Absolutely. Absolutely. For sure. You're not ready for that or we don't need that. Let's prioritize this. That's a true provider because they want to keep you long long term and that's to do it because they're being honest with you from their expertise, right?

Betsy Leonidas: And then also if a clinician said to me exactly what you said to be like listen if you're not like a skincare girly I'm not going to give you eight products at home like you're never going to do them. Let's start and when you get excited because you love your self-care routine you can come back and we can build on it. I think those are green flags as we say in the dating world.

Jaclyn Luongo: Absolutely. Absolutely. Good green flags right there.

Betsy Leonidas: I love it so much. But I would love to talk about and we've talked about like how does a clinician balance what I'm so curious about too is this is more of like a business question. What is driving the progression of skincare trends and and technology? Is it consumer demand to be like I want this or is it advancement in technology that is then kind of brought to the consumer lens like what is driving one of the because I feel like consumer us women are so loud in this category.

Jaclyn Luongo: Absolutely. And I think that the generation that we are that permenopausal, menopausal, we are the loudest because we are now dealing with these concerns that nobody taught us about.

Betsy Leonidas: Yes.

Jaclyn Luongo: Nobody taught us about pigmentation or wearing sunscreen every day many years ago. You know, some were in tanning beds. Some were, you know, using products to enhance the tan. So I think that's the loudest group of you know consumer out there.

But I also think that what's what's happening with aesthetic medicine is it's kind of shifting back to more regenerative and that more of the building blocks. So that progressive instead of that quick fix because there really isn't one anyways or the treatments out there that are very long downtime. No one has time for that. You know those long-term peels or the laser treatments, the energy devices that um are quite intense. You have to plan your weeks around if you are going to do a procedure like that. That's what we love about um non-surgical thread lifts because there isn't as much downtime um or even just doing like I said those quality skin treatments. So regenerative being able to build on your own skin health doing those daily tasks that are helping with the health of your skin. uh and it's it becomes sort of habit you know from sunscreen to using a serum every day using your sheet mask on a weekly basis. So, it's not always even from a provider standpoint, it it is I don't think it's always now the what's the next shiny thing, what's the next new treatment, the new trend because that's a trend isn't also sustainable.

Betsy Leonidas: Totally. From a business perspective, I'm sure. Yeah. Exactly. Perspective.

Jaclyn Luongo: Yeah. Exactly. So from a business perspective, you know, getting the new energy device that's hundreds of thousands of dollars and then it's not a cool treatment anymore six months down the road isn't sustainable really. And so that's really where skincare will never go out of business. It's always going to be a fast growing industry and there's going to be a demand for it. um especially as the generations continue to do self-care. But it's it's more progressive than that burn it off, peel it off, long term, long downtime periods. Like this is something that you do and you're treating yourself, you know, more slow slower but getting there at the same. So slow and steady kind of wins that glow or that youthful look and looking like yourself still.

Betsy Leonidas: Yeah. When do we need those big burn, long downtime, super peel, scary looking, but also I'm sure very effective. But when like when do we need those really

Jaclyn Luongo: when your collagen starts to black? When you start to see that those fine lines and that's different for everyone depending on your makeup, depending on um your skin health and if you did sit in the sun. So that's different for everyone, but that's ultimately the cause of aging is just losing your volume, losing your collagen, right? And how do you do that? How do you create that um regeneration of it? And threads is definitely a a great way to be more regenerative, but we also with the right skin care. So it can't be just one one path. you you need to really check all of those like just have that routine and prepare the skin for it and um be resilient and um have your skin be more resilient as you um do more treatments. So I wouldn't put an age on it. It's really when you start to see it yourself and your concerns and um I started off young maybe because I was in the industry, but I also really did it progressively.

Betsy Leonidas: Yeah. Right. I think that that is a key one is to like progress, try the thing, see if you really need to get there kind of thing. Um can you tell us more about threads? Like I I I know about eyebrow threading, but again, you're talking to just an itty bitty baby when it comes to skin care here. I mean, I'm in I never ever regret washing my face and putting on my under eye and my vitamin C and my moisturizer. I'm like, I'm a queen. It's like exercise. You never want to do it, but then when you do it, it's like, oh, I feel so much better. I do. I feel set up for success the next day. I feel ready to roll. I'm like, but I just turn into such a pumpkin at night. But I'm I'm a work in progress. I'm not a lost cause yet.

Jaclyn Luongo: That's that's great news. Um what what I love about Threads and I've been exposed to PDO Max many many years ago with a dear friend of mine that was a provider and it was just coming on the market. It was about eight or nine years ago and I was uh able to just observe the treatment that was happening and was fascinated by by it and then she started sending me the results of that patient three months later, six months later and I was wowed like this is amazing and ultimately what threads are doing they're bio stimulators And they are where your thread is placed. Ultimately, it's a pedio suture. It's literally a suture. And it's a thread that absorbs into the body just the way a suture would.

Betsy Leonidas: Wow.

Jaclyn Luongo: And what happens is the as it absorbs, collagen produces where it was placed. So there are different uh levels or different planes that you use more smooth which are um a little bit more of a topical thread that you would use for more of that volume like I do them around here. And then there's lifting threads that are a bit deeper and that do help to lift. And that's something you graduate into potentially or uh it might be a treatment you do in between or right before 10 years before you might get a facelift.

Yeah. So, it's sort of that in between. And it's amazing that we have that. And it's your own body producing the collagen instead of filling it with something or overproducing yourself. Like, you're naturally producing that on your own. And I love that. I love that we also have it in a topical form that can be micro needled into the skin with um the Afterlow, which is our PDO powder uh serum and hyaluronic acid. And you get to really address everything. So that topical glow, you're getting that boost of collagen, helping with that elastin, and that is ultimately what the concern for aging is. You start to lack that collagen. Fine lines and wrinkles are caused from lack of moisture and ju just we start to lose it and produce our skin cells less often and collagen less often as you age.

Betsy Leonidas: Yes, indeed we do. And this is so interesting because when you think about filler, um you worry about where it will distribute to and will it be even and all the things, but if you do threads and it's your own production of collagen, like theoretically your body is going to produce it at a natural rate that like your sides will match like you know it's is that kind of

Jaclyn Luongo: No, it is. Then you're really mapping out where you're placing the thread and you're talk like the provider talks with the patient about it and you make a plan and then sometimes six months later you go back you revisit you might need to boost a little bit or you might need a series of some of these topical skin treatments like LúmEnvy which is PDRN salmon DNA or a topical uh afterglow which has that hyaluronic acid and the u pio powder which is ultimately like a thousand smooth threads in a vial that is micro needled into the skin.

And maybe micro needling is something that you start with before you get into all of that. If any of that sounds scary, micro needling is a game changer. Really anyone that is concerned about texture, glowing dead skin or just looking to have a more youthful appearance and micro needling helps to channel in those high active ingredients like the PDRN that I was talking about and uh vitamin C. The ingredients that you need to look out for as you start to educate yourself on age management. Glutathione, niainamide, vitamin C is very brightening.

Betsy Leonidas: Yes.

Jaclyn Luongo: Uh and that PDRN, those are ingredients that are going to help to boost your collagen and help with brightening and helping the skin glow.

Betsy Leonidas: Incredible. So, does micro needling actually help collagen regenerate or it's just the infusion of product?

Jaclyn Luongo: Typic the power is really in the infusion of the product. um unless you are trying to resurface with uh acne scarring and then it does help with resurfacing in that sense because you're first causing injury to the skin and then your skin is healing. So, it is producing new collagen and new skin cells because you have that goal in mind. you know, from a standpoint of um us as as a company, we don't go that deep with micro needling where it's quite comfortable with a 0.5 depth or just more topical and the point is let the ingredients do the work.

Betsy Leonidas: Oh, I love that. I love that. How often for threads do you have to get them like redone? You know, I think Botox is like that lasts what, four months tops. Like threads last much longer.

Jaclyn Luongo: Threads can be a year and a half to two years. Sometimes you're doing a boost at that point or maybe some smooth threads, the ones that um really help with just that bio stimulation. You're going to hear that word more often as we progress into the louder per menopausal menopausal women out there that need solutions. Um that is a great solution. Anything that's bio- stimulating is going to help us, you know, gain back that confidence in ourselves and um a little bit of the volume that we've lost over the years.

Betsy Leonidas: Yeah. Volume, gravity. So sad. RIP. Um okay, but this is very helpful. And again, like sometimes I like go into freeze mode because people talk about all the things that they do and like I'm just I'm maybe I'm a slower dabbler, but this is really helpful to be able to like put them into buckets um and to talk about what a trusting relationship with a clinician looks like.

Jaclyn Luongo: Yeah. And it's the stepping stones and again I think it becomes overwhelming because then you don't do anything and I don't want that for anyone because I do think that there's so much out there that is great and is very helpful in the slowing helping to slow down the appearance of the aging process.

Betsy Leonidas: Mhm.

Jaclyn Luongo: So going slow and steady and reading and not following the trends as we started with is is important. I think that you know finding those voices that you trust.

Betsy Leonidas: Yeah, absolutely. What is one misconception about how women approach beauty and aging that you wish more consumers understood?

Jaclyn Luongo: I would say the brands that are out there from like a retail level that are the luxury brands. I I think that you need to again read the ingredients like understanding what's in those products. They might have beautiful branding, beautiful packaging and you know spokespeople, but it doesn't necessarily mean it's going to have ingredients that are even going to help the needle to move in your goals for your skin. So, I think that's a bit of a misconception. You know, if it is this luxury brand, then it must be really great. I would always, and I always will, spend my money on clinically driven ingredients. And also, you know, Korea definitely sets the trends with beauty and there's ingredients from Korea that are amazing that come to market and then we finally get our hands on it. And those ingredients are the ones that I've seen do the most over 25 years in the industry is when Korean skincare has an ingredient, a method. That's where sheet masks were created. Like it's it stays.

Betsy Leonidas: It sticks.

Jaclyn Luongo: It sticks.

Betsy Leonidas: Wow. Okay. Because that's what my TikTok feed is like. Okay. Korean skincare has been gatekeeping this or whatever it may be. Like, okay. I was like, are we just saying this because you want me to buy it or are we for real? For real?

Jaclyn Luongo: No. Well, I think a lot of um really great raw sourced ingredients, you know, really start with um the Korean market and Korean beauty. You know, you have to be wary of where you're getting everything and trust your manufacturer as well, but I I do believe um they they see it and they they perfect it. It's it's definitely um some ingredients that have come out of that have been and concepts have um changed the the beauty world for sure.

Betsy Leonidas: I love that. If you could challenge one beauty standard, what would you challenge? What do you

Jaclyn Luongo: I would say love yourself more. You don't necessarily have to look 20 years old. That's not that I don't want that to be the goal of anyone really at any age. It's it's when you feel good, you look good. So, whatever makes you feel good. If the lips make you feel good, if the brows a certain way make you feel good, go for it. But I think that saying this is beauty, it's so relevant. Like, it's so should be just what you feel is beauty.

Betsy Leonidas: Yeah.

Jaclyn Luongo: On the inside, not what's outside. So, do what you feel makes you beautiful or look your best.

Betsy Leonidas: I love that. It really gets to be a one of one. I say all the time in my life to my kids, to my best friends, to the female entrepreneurs that I help coach, it's like we all need to keep our eye on our own paper.

Jaclyn Luongo: Yes. Exactly. Exactly. Do what's best for you that makes you feel a certain way and feel better.

Betsy Leonidas: If you could say anything to clinicians, if everyone were listening and you wish that you could say one thing or, you know, what would you want to talk to them about?

Jaclyn Luongo: I would say a lot of it has to do with trends. you know, not always moving on to the next device before you become expert at this one thing. I think that there's just so much in the industry that we can get our fingertips on and like we get it. We we learn something new. We're always it's always evolving. It's amazing how much the beauty industry and aesthetic industry changes. But sticking to a passion and you can't be great at everything. So, I think that for me, I would always prefer to go to someone that's niche at XYZ threads.

Betsy Leonidas: Yeah.

Jaclyn Luongo: Or filler or facial skin care. So, that's how I would lead my decision making in finding the right provider. If they're great at laser, stick with that.

Betsy Leonidas: Oh, I love that. I love that. It's like I mean truly, you know, like we don't if you go haven't for everybody have a sports injury and you're going to the knee doctor, you don't want to go see the hip doctor for your knee. Like

Jaclyn Luongo: Exactly. Yeah. Yeah. Absolutely. It makes sense. Yeah. And there's a lot of paths to take. There's a lot of buckets to be in in this industry. There's the energy device, there's, you know, injectables, there's peels, there's skincare, there's aesthetics itself. It's it's a huge range. Um, and there's a lot of different opportunities to be niche in any of those.

Betsy Leonidas: And if you could say anything to the younger generation, what would you say?

Jaclyn Luongo: The ingredient piece. Understand your ingredients. You know, understand what petroleum is.

Betsy Leonidas: Yeah.

Jaclyn Luongo: understand your SPFs and understand why, you know, a 16-year-old would not need retinol.

Betsy Leonidas: Yeah.

Jaclyn Luongo: You know, so I think that that's important to understand ingredients to skin concerns and conditions and why and what it treats. I think that's that's important and I think I've taught my daughter that to understand, you know, certain ingredients are not necessary. If you don't have acne, you don't need benzyl peroxide. If you don't, it's it's important to understand your own skin and understand the ingredients that help to maintain it.

Betsy Leonidas: I love that. Actually, you've got my wheels turning in a major way. I'm like, I think every mom is like, you know what? I'm just going to like just go check out her vanity real quick. So, okay, we've talked about retinol. If that probably is not necessary, if they're too young for acne or just don't have acne, they don't need the benzol. What was the I know

Jaclyn Luongo: peroxide is is more for acne skin and the retina or the vitamin A is too young. It could it it could cause more damage because it might sensitize your skin. It might irritate you more and and your skin isn't as thick and as you when you're younger. So, it's it's definitely depends on where you're at with your skin concerns that then that changes. So, it's not like you'll never use vitamin A. I think there's always room for that down the road.

Betsy Leonidas: How's vitamin C for our girls?

Jaclyn Luongo: I like vitamin C. There's a lot of vitamin C that is also buffered so it's not too spicy on the skin. Um not a fan of using fragrance in product or, you know, all those extra dyes and things that make a product look pretty. I think there's, you know, there's a lot of them out there on the market. Um, I like slow and steady and I like simple and just learning. There's apps out there. There's a lot out there to understand. Um, you know, I love nioinamide. I think it's a great skinincare ingredient for that regeneration and helping to hydrate. It's a nutrient for the skin just like vitamin C is and glutathione that really helps to feed the skin. That's the other piece. I think younger generations always want to kind of strip your acid mantle and and you almost become more sensitive or their skin gets sort of red. It becomes more irritated and then your oil sometimes starts to produce more than it needs to if you're constantly stripping your your oil.

Betsy Leonidas: That's so helpful. Yes, absolutely. you know, and like like you said, the have these girls educate themselves, but from a parent perspective, like I just want to go pop in her room real quick and be like, I'm just going to scan the back real quick, make sure we don't have any major concerns. So, I like that it's like looking for fragrance and dyes, not our favorites, right? Like um and then some of the like more harsh sort of layer peeling kind of things. Um trying

Jaclyn Luongo: Exactly. Exactly. Yeah. Yeah, it's good to know what is in what you're using. Just like good to know what we're eating. You know, it's the same thing. You want to look at the labels, right?

Betsy Leonidas: I know. And like this. I love I so appreciate your message around slow and steady and simple where I think if you look at this category as a whole, it feels anything but slow and steady and simple, but that you really do have the ability to do that. Um.

Jaclyn Luongo: Yeah, absolutely. Well, that's why we made a kit because a kit also is here. This these are your three steps. This is what you need to help really make a difference in your skin because you don't need all of this extra all the time. You you really don't. It's it's almost not necessary. So, I think when it's kind of created for you with those simple steps, I think that that gives you that kind of regenerative approach versus quick quick isn't always the right way to get there.

Betsy Leonidas: Yeah. My gosh. And then sometimes the maintenance that comes with quick quick, like you've just leveled up in a way that you're like, "Oh god, good luck."

Jaclyn Luongo: Absolutely.

Betsy Leonidas: Is that kit sort of prime or just particularly good for pmenopause girlies out there?

Jaclyn Luongo: I think it's really great for anybody for brightening and for hydration. So, absolutely, it's great for us. Um, I love the sheet mask when I'm feeling like my skin is tired or just needs a little bit of a boost. Like, I love the sheet masks for that. And then the daily use of the serum. So, it's great for that. But I also think it's really wonderful. the the glass skin serum is is great for any age really because it just has those great hydrating ingredients to it.

Betsy Leonidas: Yeah. And again, like I think I love also the script flipped of like it's not fixing, it's just take it's tending to and taking care of something, you know, like you do your gut and your body and your muscles and all the things like your face too deserves to be loved and not punished for being right.

Jaclyn Luongo: Exactly. We kind of forget like that sometimes is a secondary thought, but yeah, you know, we our skin is our largest organ. We need to take care of it.

Betsy Leonidas: Absolutely. Absolutely. Oh my gosh, this has just been so insightful and so refreshing um and like genuinely motivating. Um if people want to learn

Jaclyn Luongo: Oh, I'm so glad too.

Betsy Leonidas: If people want to learn more from you, if they are curious about threads, if they want to, you know, where can we find more information from you?

Jaclyn Luongo: Absolutely. So we have websites um piomax.com uh and when it comes to the consumer piece we have LúmEnvy Skincare and also Instagram. Uh we have lots of providers that are nationally throughout the country that do amazing thread treatments. Uh and my Instagram handle is Beauty tomorrow. I'm Jaclyn. I am happy to chat with anybody and and make recommendations. Um specifically with LúmEnvy Skincare, there's a lot that consumers can purchase, you know, through the website and um there's some great before and afters. So, you know, just know and trust that um it comes from the professional market and uh we brought that with with a lot of testing and a lot of uh understanding the demand before we did bring it to the consumer.

Betsy Leonidas: I love that. I love that. Slow, steady, choiceful, strategic, all of my favorite words. Jaclyn, thank you so much. Your perspective was just an absolute breath of fresh air and I love chatting with you.

Jaclyn Luongo: Thank you, Betsy. It's a pleasure and I'm going to send you a Glow Between kit. I can't wait to hear your feedback.

Betsy Leonidas: Yes, absolutely. Oh my gosh, I'm so excited. Thank you.

Jaclyn Luongo: Absolutely. I know you're going to love it.

Betsy Leonidas: You guys share this episode. Truly, I think all of us, you know, when I think about the range of ladies listening to this show, we're all skincare heavy. We're all thinking about, you know, we're all watching gravity do its thing and and everyone out there is so beautiful outside in, inside out. Um, and this is just such a refreshing perspective on um, how to view sort of all the decisions and and how to feel when you're making those decisions or when you're, you know, um, talking with experts who are going to help you make those decisions. I think this has been really informative and also highly motivating. So, Jaclyn, thank you again and thank you everyone for listening and we'll catch you next time.

Well, that's the end of this episode, but promise me you won't stop here with whatever it is you're feeling or dreaming about. I hope you leave today feeling empowered to live life just as you see fit. If this podcast was helpful to you, it would mean the world to me if you could leave a review on whatever platform you're listening on. I genuinely just want to help women live the life they dream about. So, if this type of content tracks with you, subscribe to this podcast or visit our website, writeyoustory.co, to download digital courses or to grab a journal and a mug to just dream in and dream with. It's your life, lady. Do you. And just remember, I'm rooting for you and you've totally got this.

The Forgotten Real Estate: Why Your Skincare Routine Shouldn’t Stop at Your Chin

Sun, 15 Mar 2026 23:02:39 GMT

Most of us are very diligent about our faces. We cleanse, we stamp, we mask, and we protect.

But there’s a very common mistake that even skincare enthusiasts make: stopping the routine at the jawline. We tend to focus all our energy on the area we see most in the mirror, but our skin doesn't end at the chin.

Treat Your Face AND Your Neck with Clinical-Grade Skincare by LumEnvy Skincare

The Vulnerability of Thin Skin on the Neck

Your neck, décolletage (chest), and hands are often the first places to show signs of aging, sometimes long before your face does. The skin on your neck is significantly thinner than the skin on your cheeks and has fewer oil glands. This lack of natural moisture makes it prone to sagging and wrinkling much earlier in life. With the rise of tech neck from looking down at phones, we’re seeing deeper horizontal lines on the neck even in younger clients.

If your face looks thirty but your neck looks fifty, the overall aesthetic is imbalanced. The good news is that you don't necessarily need an entirely different set of products for these areas. You just need to be more intentional about extending your current ritual.

Rejuvenating the Chest and Hands with Leftover Serum

The chest and the backs of the hands are frequently exposed to the sun and environmental pollutants, leading to stubborn pigment spots and a loss of elasticity. One of the easiest and most effective ways to start treating these areas is with the extra serum in your mask packets.

If you are using the Glass Skin Hydration Mask, you'll notice there is a generous amount of PDRN serum left over in the pouch after you remove the sheet. Instead of letting that go to waste, massage it into your neck and chest. This area loves the regenerative properties of Salmon DNA, which helps to firm up that thinner skin and smooth out fine lines. Over time, this consistent hydration and nutrient delivery can significantly fade sun damage and tighten the appearance of the skin on the chest.

Using Sculpting Tools for Lymphatic Drainage and Firming

Your tools are also fair game for these forgotten areas. The Facial Sculptor is particularly effective on the neck and jawline. By using the high-frequency vibrations and the red light mode along the sides of the neck, you can encourage lymphatic drainage and help reduce the puffiness that can obscure your natural jawline.

It also feels incredible for relieving the tension we all carry in our shoulders and neck muscles. When your muscles are relaxed, your skin sits better and appears smoother. As for your hands, they are constantly exposed to the elements and deserve the same brightening and hydrating benefits as your face. Every time you apply your Glass Skin Brightening Serum, rub the excess onto the backs of your hands.

The goal of a great skincare routine is a cohesive, radiant look from the forehead down to the chest. By treating your neck, chest, and hands with the same respect you give your face, you ensure that your entire silhouette reflects the healthy, glowing skin you have worked so hard to achieve.

Treat every inch of your skin to medical-grade care. Shop the full collection at LumEnvySkincare.com.

Is Your Skincare Actually Reaching Your Skin?

Sun, 15 Mar 2026 22:56:49 GMT

Clinical-Grade Skincare with Noticeable Results

We've all been there. You buy a high-end serum with incredible ingredients, apply it faithfully every night, and yet you don't see much of a change. It’s frustrating and often leads people to believe that the product itself doesn't work. But the truth is often much simpler: the product might be great, but it isn't actually getting into your skin.

Understanding the Skin Barrier as a Protective Shield

Your skin is designed to be a barrier. Its primary job is to keep things out. This is great for protecting you from bacteria and pollution, but it’s a major hurdle for over-the-counter skincare. The top layer of your skin, the stratum corneum, is made of dead skin cells and lipids that act like a brick wall. This wall is incredibly effective at its job.

Most serums have molecules that are simply too large to pass through this wall on their own. They sit on the surface, eventually evaporate, or get rubbed off on your pillowcase. If you are applying expensive PDRN or Hyaluronic Acid on top of a layer of dead skin cells, you are essentially painting a house that hasn't been sanded. The finish might look okay for an hour, but it isn't going to last because it never bonded with the structure.

Clearing the Path with Dermaplasion and Exfoliation

If you want to see a real transformation, you have to talk about delivery. This is why tools like the Dermaplasion and the Glowpin Stamper are so essential to a serious routine. They aren't just fancy gadgets; they are the keys that unlock your skin barrier.

The Dermaplasion tool works by clearing the physical path. By using ultrasonic dermaplaning and microdermabrasion, it removes the layer of dead skin cells and debris that act as a shield. Many people don't realize that peach fuzz also holds onto dirt and oil, creating a fuzzy layer that prevents serums from making direct contact with the skin. When you clear away that buildup, your skin is suddenly much more receptive. It is like clearing a clogged drain so the water can finally flow through.

Creating Channels for Deep Ingredient Delivery

The Glowpin Stamper takes things a step further by moving beyond the surface. It uses tiny, medical-grade needles to create temporary micro-channels in the skin. This doesn't hurt, but it does create a direct pathway for ingredients like PDRN and Hyaluronic Acid to travel deeper into the epidermis. Instead of sitting on top of the brick wall, your serum can now travel through these tiny windows to reach the layers where collagen and elastin are actually produced.

This process is known as transdermal delivery. When you stamp the skin and then apply a serum or a bio-cellulose mask, the absorption rate sky-rockets. You'll notice that your skin feels more hydrated and looks brighter almost immediately because the cells are finally getting the nutrients they have been starving for. You are no longer just treating the dead cells on top; you are nourishing the living cells underneath.

Investing in high-quality tools means you are getting more value out of every drop of serum you apply. It turns a surface-level routine into a deep-level treatment that mimics the results you would expect from a clinical setting.

Stop wasting your serums and start seeing results. Get the Glowpin Stamper at LumEnvySkincare.com.

Closing the Med-Spa Gap: Why Your At-Home Routine Matters

Sun, 15 Mar 2026 22:55:32 GMT

You know that feeling when you walk out of a professional skin treatment? Your skin feels tight, plump, and has a level of radiance that seems impossible to recreate in your bathroom mirror. Whether it’s a deep chemical peel, a session of microneedling, or a high-end facial, these treatments are designed to be a hard reset for your complexion.

Skincare That's Perfect for Maintaining Your Clean, Glowing Skin Post Facial

However, there’s a phenomenon many people experience called the med-spa gap. This is the period between your professional appointments where that initial glow starts to fade and your skin begins to settle back into its old habits. If you’re only treating your skin once every six weeks, you’re leaving a lot of progress on the table. To get the most out of your investment, you have to bridge that gap with ingredients that continue the work your aesthetician started.

The Science of Professional Skin Trauma and Repair

The effectiveness of professional treatments usually revolves around the concept of controlled trauma. Microneedling creates tiny channels to trigger a natural healing response. Lasers use concentrated light to stimulate deep layers of the dermis. When you leave the clinic, your skin is in a heightened state of repair. It’s essentially in a race to rebuild itself stronger and smoother than it was before.

This is the most critical time to feed it the right nutrients. During the first forty-eight to seventy-two hours post-treatment, your skin is more permeable and receptive than usual. If you go home and use generic, filler-heavy products, you’re wasting a prime window of opportunity. Conversely, if you use nothing at all because you are afraid of irritation, you are missing the chance to accelerate your results.

Using PDRN as a Regenerative Building Block

This is where PDRN, or Salmon DNA, becomes a total game changer for at-home maintenance. In the medical world, PDRN is known for its ability to speed up tissue repair and reduce inflammation at a cellular level. When you use a product like the Glass Skin Brightening Serum after a treatment, you aren't just moisturizing. You’re providing the actual building blocks your skin needs to finish the repair process that was triggered in the chair.

PDRN works by communicating with your cells to encourage collagen synthesis. While the microneedling session started the conversation, the daily application of PDRN keeps it going. This ensures that the new skin being formed is as healthy, firm, and resilient as possible. It turns a temporary glow into a long-term change in skin quality.

Protecting the Barrier to Prevent Rebound Irritation

Another key to closing the gap is maintaining the skin barrier. Professional treatments can sometimes leave the barrier temporarily vulnerable, leading to what some call a skin hangover where the face feels dry or tight a few days later. Using the Glass Skin Hydration Mask helps to seal in moisture and calm the skin with Centella Asiatica plant exosomes.

By keeping the skin hydrated and calm, you prevent the rebound dryness or irritation that can sometimes follow an aggressive treatment. When the barrier is strong, your skin can focus all its energy on renewal rather than just trying to stay hydrated.

Think of your at-home routine as the daily exercise that supports your big clinical wins. You wouldn't go to a personal trainer once a month and expect a transformation without hitting the gym on your own. Your skin works the same way. By using clinically inspired tools and serums every day, you aren't just waiting for your next appointment. You are actively improving your skin texture and tone every single morning.

Ensure your professional results last. Shop the Post-Treatment Essentials at LumEnvySkincare.com.

LúmEnvy Skincare Awarded for Science-Driven Innovation

Wed, 21 Jan 2026 14:10:28 GMT

"These recognitions reflect the foundation of the LúmEnvy brand — clinically informed formulations designed to deliver meaningful results,” said Giovanna McCarthy, Founder of PDO Max. “Being acknowledged by both beauty editors and the professional aesthetics community reinforces the importance of science-led skincare that supports skin health both in and out of the treatment room.”

Award Winning, Science Backed Skincare

Syracuse, NY – January 21, 2026 – LúmEnvy Skincare , created by PDO Max , the medical aesthetics brand known for its industry-leading professional PDO threads and skin boosters, today announces multiple industry awards and recognitions across beauty and professional aesthetics, underscoring the brand’s commitment to clinically backed, high-performance skincare.

LúmEnvy Skincare by PDO Max was named Best Medical-Grade Skincare Line in the 2025 MedEsthetics Readers’ Choice Awards, an honor recognizing the most effective and innovative medical-grade skincare lines designed to address a wide range of skin concerns through scientifically backed formulations. The award highlights LúmEnvy’s medical-grade, at-home skincare offerings, which feature ingredients such as PDRN and Centella Asiatica and are designed to deliver professional facial results without downtime.

In addition, two individual LúmEnvy products — the Glowpin and Glass Skin Brightening Serum — were also recognized in the 2025 MedEsthetics Readers’ Choice Awards, further spotlighting the brand’s impact within the professional aesthetics community.

Separately, LúmEnvy’s Glow Between Ritual Kit was selected as a 2025 Beauty News NYC Editor’s Choice Award winner for Best Science-Based Luxe Skincare by Beauty News NYC. The Beauty News NYC Editor’s Choice Awards celebrate excellence across the beauty industry, spotlighting products that exemplify innovation, clean formulations, and high performance.

Designed to support skin health between professional treatments and at-home care, LúmEnvy Skincare focuses on clinically informed formulations and intentional application tools. The Glow Between Ritual Kit includes the Glass Skin Brightening Serum with PDRN, hydrating masks, and the Glowpin applicator, a microneedling-inspired tool intended to enhance topical absorption.

“These recognitions reflect the foundation of the LúmEnvy brand — clinically informed formulations designed to deliver meaningful results,” said Giovanna McCarthy, Founder of PDO Max. “Being acknowledged by both beauty editors and the professional aesthetics community reinforces the importance of science-led skincare that supports skin health both in and out of the treatment room.”

To learn more about the Beauty News NYC Editor’s Choice Awards, visit beautynewsnycofficial.com , and to learn more about the MedEsthetics Readers’ Choice Awards, visit alluredreaderschoiceawards.com .

The Glow Between Ritual Kit is available at LumEnvySkincare.com , and is affiliate-friendly through Skimlinks.

LúmEnvy Skincare Mentioned in Forbes Article on 2026 Marketing Strategies

Wed, 31 Dec 2025 15:00:45 GMT

"LúmEnvy Skincare is going all-in on platform integration. “One key initiative is integrating direct-to-purchase capabilities, such as TikTok Shop, by the end of the year,” added CEO Giovanna McCarthy. “TikTok is one of the beauty/skincare industry’s top search platforms. It is also a top 10 beauty retailer.”

Read original Forbes Article Here.

Skincare Marketing

The digital marketing landscape is undergoing a fundamental shift. With global ad spend reaching $398.77 billion in 2025, brands learned that spending more does not guarantee results. A recent survey found that 47% of marketers cite standing out in a crowded marketplace as their biggest challenge for 2026, while 30% point to rising customer acquisition costs as a critical concern. These pressures are driving a pivot from scale-driven campaigns to quality-focused engagement built on authenticity, education, and trust.

In this environment, email has emerged as the most effective channel for 72% of brands, blending education with promotion while building long-term relationships.

Breaking Through the Noise

Consumers are inundated with messaging across every channel. The finding that nearly half of marketers struggle with differentiation reflects a broader reality: attention is the scarcest resource in digital marketing. Traditional advertising platforms such as LinkedIn, X, and Meta often lack precision in targeting, leading many brands to return to email for its reliability and directness.

Yet email also demands discipline. The United States sends nearly ten billion emails daily. Every message must deliver real value to avoid contributing to inbox fatigue. Customer acquisition costs continue to climb as platforms grow saturated. Brands can no longer cast wide nets and hope for results. Precision is no longer optional. Focus on customers who resemble your highest-value buyers. Prioritize value over volume.

Smarter Engagement Through Precision

The solution to today’s marketing challenges lies not in doing more, but in doing better. Email marketing, when executed with advanced targeting and real-time data, offers a powerful antidote to the inefficiency plaguing other channels.

By enabling hyper-targeted, tailor-made campaigns that go beyond standard segmentation, brands can unlock more value from existing spend without increasing budget or complexity. Newsletters are about the long tail. Customers often do not see immediate sales, but six to ten months later they close significant contracts that originated from consistent email engagement. That is why email remains unmatched for reach, frequency, and nurturing.

The Role of Education and Authenticity

As consumers become more skeptical of AI-generated noise and traditional "shouting" marketing, the brands that win in 2026 will be those that use their direct channels to educate. This means shifting the narrative from "what we sell" to "how we help" and "who we are."

Education-based marketing establishes topical authority. It draws the reader into a deeper awareness of brand identity and values, shifting their perspective from curiosity to intent. Authenticity, meanwhile, is the guardrail against the generic. While AI can help with efficiency, the human element—the brand's unique voice and story—is what prevents a message from being ignored.

Strategic Takeaways for 2026

Audit Your Ecosystem: Before planning your 2026 strategy, treat your current performance as a stress test. Where is the friction?
Double Down on Email: It is a direct line to customers. Use it as a vehicle for bringing them behind the scenes, telling stories, and educating.
Prioritize Precision: Your total addressable market is smaller than you think. Focus on the high-value few rather than the low-value many.
Balance Automation with Humanity: Use technology to handle the tedious tasks, but ensure every customer-facing message is reviewed for a human, authentic touch.

The market rewards either volume or precision. In 2026, the brands that endure will be those that choose precision, opting to say the right thing to the right people at the right time.

LúmEnvy Skincare Awarded Best Science-Based Luxe Skincare

Wed, 31 Dec 2025 04:50:14 GMT

“That amazing glow you get after a medspa visit should continue through to your next professional touch, and with LúmEnvy Skincare we’re giving our customers access to those high-quality ingredients and tools typically found in professional settings, so they can keep their skin glowing every day.”

Read original Article Here.

Award Winning Glow Between Kit by Beauty News NYC

LúmEnvy Skincare™ was recognized for bringing professional-grade inspiration into at-home skincare through advanced, science-backed formulations.

Rooted in clinical innovation, the brand focuses on enhancing absorption, radiance, and visible results—bridging the gap between medspa treatments and everyday routines.

“We created LúmEnvy Clinical (found only at medspas) last year as a more concentrated PDRN formula with five impactful ingredients to be paired with lasers and microneedling treatments,” says Giovanna McCarthy , Founder of PDO Max. “That amazing glow you get after a medspa visit should continue through to your next professional touch, and with LúmEnvy Skincare we’re giving our customers access to those high-quality ingredients and tools typically found in professional settings, so they can keep their skin glowing every day.”

This philosophy comes to life across LúmEnvy’s award-winning offerings, delivering consistent, luminous results with the refinement of luxe skincare.

Forbes Article Highlight on Holiday Marketing Strategies

Tue, 23 Dec 2025 05:02:05 GMT

"In beauty, LumEnvy is willing to lean into a straightforward, time-bound discount, but the creative message remains firmly anchored in results and ritual. “Our deal was 25% off starting Nov. 25th through Dec. 3rd,” shared Giovanna McCarthy, CEO of LumEnvy. “We are framing the giftable sets and curated treatment kits as the perfect gift to yourself or others.”

Read original Forbes Article Here.

Building Trust with Clinical-Grade Skincare

LumEnvy’s entire DTC debut this season is built around making clinical-level skincare feel accessible without losing its medical credibility. “We are building trust through testimonials , UGC, and influencer content,” said McCarthy. “Providing education on the ingredients and the routine will create a multi-touch approach. Our campaign will lead with transformative results rather than simply savings, communicating value beyond cost.”

LumEnvy’s retention play blends education with aspiration. “Our post-purchase campaigns are designed to extend engagement and increase repeat purchases by providing value beyond the transaction,” said McCarthy. Customers receive “product care tips, usage tutorials, and recommendations for complementary products,” and the brand uses experts to “show just how simple it is to build a skincare ritual with our tools and products,” turning what could be transactional follow-ups into a guided journey.

In its first DTC holiday, LumEnvy treated every campaign as a learning experiment about how consumers discover and convert on clinical-grade skincare outside the clinic. “ TikTok is one of the beauty/skincare industry’s top search platforms,” noted McCarthy. “Having a shop setup on platforms like TikTok will be crucial for our growth, but equally important is continuing to educate our audience. By combining direct-to-purchase capabilities with educational content, especially from trusted experts, we help make the buying experience seamless while reinforcing credibility and long-term trust.”

LumEnvy is building its marketing spine around social and expert content. “One of our most successful monetization strategies has been through influencer affiliate campaigns,” McCarthy said. “We focus on authentic, expert-led content rather than traditional paid ads. Their short-form videos on Instagram and TikTok highlight how the products deliver professional-level results at home, which really builds credibility and trust.”

LúmEnvy Skincare Glow Between Kit Featured on SheFinds

Tue, 16 Dec 2025 15:15:21 GMT

Winter Skin Is No Joke, But This At-Home Skincare Kit Keeps You Glow-y And Radiant All Season

"True to its name, the Glow Between Ritual Kit is a three-step at-home system created for anyone who wants to keep their skin looking bright, smooth, and refreshed between med-spa appointments. It’s powered by PDRN (salmon DNA)—the same regenerative ingredient behind the celebrity-loved “salmon sperm facials”—which is known to support elasticity, calm inflammation, and improve overall skin tone and texture."

View the original article here.

‘Tis the season… for dry skin.

It’s freezing cold outside, my heat is working overtime, and between planes, cars, and the general hustle of the season, I can feel my skin getting drier by the day. Winter is notoriously tough on skin, and if yours leans dry like mine, you know that no amount of slathering on moisturizer feels like enough.

Lately, I’ve started looking into more innovative ways to pamper my face (beyond the usual cream-and-serum routine). That’s how I discovered LúmEnvy , a skincare brand bridging the gap between in-office treatments and at-home care. Born from the clinical expertise of PDO Max , a medical device company that has been supplying FDA-cleared PDO Threads and clinical skin boosters to thousands of aesthetic and medical professionals for over a decade, LúmEnvy brings industry-trusted tools straight into your daily routine. By that I mean their products are designed not just to hydrate and nourish, but to maintain and extend that “just-left-the-spa” glow. They help make professional-level care feel accessible and indulgent at home (which is exactly what our winter-weary skin needs).

One product that’s got me intrigued is LúmEnvy’s Glow Between Ritual kit . This is exactly what me and my overly dry skin have been looking for. More than a moisturizer, this kit is a full experience that targets dry skin and gives your regular routine a little glow-boosting upgrade.

True to its name, the Glow Between Ritual Kit is a three-step at-home system created for anyone who wants to keep their skin looking bright, smooth, and refreshed between med-spa appointments. It’s powered by PDRN (salmon DNA)—the same regenerative ingredient behind the celebrity-loved “salmon sperm facials”—which is known to support elasticity, calm inflammation, and improve overall skin tone and texture.

Developed by Giovanna McCarthy, a 30-year aesthetics expert and founder of PDO Max, the kit translates clinical-grade expertise into an easy, at-home experience. The first step is a concentrated Glass Skin Brightening Serum , formulated with PDRN, Centella Asiatica plant exosomes, niacinamide, hyaluronic acid, and vitamin C to brighten, smooth, hydrate, and reduce visible discoloration. Next comes the Glowpin Stamper with Pure Brilliance Serum , a microneedling-inspired infuser designed to mimic the “boosting” step often done in-office. It helps the PDRN and Vitamin B12 penetrate deeper into the skin, extending the results of professional treatments so you can maintain that post-facial glow longer. The routine finishes with Glass Skin Hydration Masks , which quench the skin with replenishing hydration for a fresh, glass-like finish. Bonus: These individually packaged masks are also perfect for gift-giving or a little seasonal self-care treat.

Professional PDRN facials can cost hundreds of dollars per session, so the fact that this kit offers five PDRN-infused experiences for $249 makes it a surprisingly practical way to maintain hydrated, glow-y skin at home. (And thank god for that.)

If you’ve spent any time on BeautyTok lately, you’ve probably noticed PDRN popping up everywhere, and that’s exactly how I fell down the rabbit hole. I started experimenting with PDRN-infused moisturizers for myself and my husband, and the results were impressive (especially for him). His skin feels noticeably softer, more hydrated, and has a healthy glow that wasn’t there before. Knowing how well PDRN has already worked in our routine makes me especially excited to see what the Glow Between Ritual Kit can do for my own complexion.

The truth is, wintertime demands a little extra TLC for your skin. Between the cold, dry air outside and heated rooms inside, it’s easy for even the most diligent skincare routines to fall short. If you’re looking to maintain your post-facial radiance through the holiday season without multiple spa visits, the Glow Between Ritual kit might just be your new best friend.

P.S. It also makes a great gift for your skincare-obsessed bestie if you’re buying last minute, like I am. Run, don’t walk, to shop the full collection on Amazon and Lumenvyskincare.com!

The BeautyPro Podcast Feature

Mon, 01 Dec 2025 05:24:54 GMT

Jaclyn Luongo, LumEnvy Skincare VP of Business Development and Brand Partnerships, Featured on The BeautyPro Podcast

Podcast Transcript: The Beauty Pro Coach

Christine (Intro): Miss Jaclyn Luongo is an esthetician, executive, and entrepreneur for all things skincare—but the skincare that actually works, like LúmEnvy. Listen and watch as she shares the magic behind the latest technology involving salmon DNA and how you can get your hands on it. Check it out on the YouTube channel, Spotify, and Apple Podcasts. Let's go.

Are you a beauty or barber pro looking for that push to do that thing you've always wanted to do, whether it's in or out of the salon, spa, or shop? Are you tired of not feeling good enough, smart enough, skilled enough? Are you tired of not getting a handle on your mental health boundaries and insecurities?

I'm Christine Sherwood, the Beauty Pro Coach, an internationally certified coach, a salon and spa owner, and your personal Jiminy Cricket. I use my own experiences, good and bad, as a salon owner, to help you be more self-aware, authentic, and forward-thinking in your approach to life in and out of the salon. It's time to reach your version of success with the Beauty Pro Coach podcast.

Oh my goodness, you guys. I am here with Miss Jaclyn Luongo. And she was sharing with me such a cute little story about how she heard about me and the Beauty Pro podcast. Jaclyn, can you share that with everybody because that's really cool?

Jaclyn Luongo: Absolutely. So, my best friend, who also happens to be in the beauty world in a completely different side of it—permanent makeup—she listens to podcasts when she walks every single day. Months ago, she came across your podcast. She listens to all industry-related podcasts; that is her vibe. She constantly says how brave it is to have a podcast and talk about what's in the industry.

So, I started to listen to some of your podcasts, specifically the one about the holidays, which I loved. That was a singular podcast that was just you, and you had so much info. When I started to listen, I started sharing it with friends. That's how this whole thing works—we support each other.

Months later, our PR company for PDO Max said, "Do you want to be on this podcast?" And I said, "I know this podcast! Yes, I do." It’s how the universe works, putting us together. I'm so excited because I think there's so many backstories for us that are very parallel. I come from the hair care beauty world many moons ago at a young age, just like you did. So, I’m so excited to chat with you.

Christine: I love that and I love how it comes full circle. Thank you for sharing that. Now for everybody listening, please share who you are, what you do, who you're representing—the whole nine yards.

Jaclyn Luongo: Absolutely. I love the beauty industry; I've been in it for 25 years. I started in aesthetics—I am a licensed esthetician living in Boston. I started in sales, training, and education. I've had the opportunity to train in Europe with elite Italian estheticians who are always way ahead of us with skincare. My career evolved into leadership, putting that passion for skincare together with empowering women.

I am in my "forever home" with PDO Max and LúmEnvy skincare . I work with amazing women where we are supportive of each other every day. I'm Vice President of Business Development. We have a national sales team selling our products, from PDO threads to skin boosters, glow pin stampers, and now this really special, unique skincare line.

Christine: I love all of those things. You are a boss babe!

Jaclyn Luongo: Thank you. I also wrote a book six years ago called Successful Selling in the Beauty Industry. I felt like "sales" has this negative connotation sometimes, but I don't ever feel like I'm "selling." The book has tidbits on how to do that in a smooth, easy way that puts people at ease, because it's part of what we do in the beauty aesthetic sector.

Christine: We’re definitely going to have the link to that book in the show notes. The new generation of beauty and barber pros coming up often do not want to "sell." How do you teach them? How do you motivate them? Because it's not about selling; it's about earning your client's trust.

Jaclyn Luongo: First, find your "why." Once you have that, there's a true heart behind it. Once you have that, sales feels natural. The mindset shifts to the reason you are recommending a product or service. It's about you believing in what you are talking about. Whether you're B2B (which is what I do) or an esthetician selling to a patient, having that belief makes it easier. It’s about the longevity of helping a business grow or helping a client maintain results at home. They’re buying it somewhere anyway!

Christine: Exactly! Now, on the other side of that coin, I hear people say, "I have to try every product before I recommend it." I’m like, that is impossible!

Jaclyn Luongo: That’s a tough one. I believe in finding a niche and being an expert in it. Whether you specialize in microneedling, lasers, injectables, or color versus cutting—find that road and stick to it. You can't be great at everything, and you can't speak to every single product because the beauty industry comes out with something new every hour.

Christine: So, within the industry, there are so many paths. How can we use our human passions to incorporate with our business side?

Jaclyn Luongo: Why did we all get into this? Most of us are artists, creatives, and nurturers. I had my first facial at 11 years old. Think about little girls with Barbie dolls or pretend makeup kits—we are exposed to it at a young age. If it's attractive to you, it stays inside you. What a gift to take that route and make a living out of it.

Christine: It's your inner child! I love that. So, what do you feel is the secret to success?

Jaclyn Luongo: Never stop learning. Find a good mentor. Once you think you know everything, you're done. Success is a progressive piece where you're constantly seeking what else you can learn. At a young age, I found a mentor and watched leaders on stage, saying, "I want to be in that chair someday."

Also, the five people you spend the most time with influence who you become. I tell my 18-year-old daughter: "Play up." Don't think small; think big. You excel more when you surround yourself with people who are smarter than you.

Christine: That is gold. Think big, play up! Now, let’s deep dive: what has been your biggest failure and what did you learn?

Jaclyn Luongo: When you're chasing "success," you sometimes compromise who you are. I’ve been in environments that didn't fill my tank or make me happy. The gift of being able to pivot is the best gift you can give yourself. Forgive yourself for making a choice and adapt. If you stay stuck because you think "this is where I'm supposed to be," you're doing yourself a disservice. I never thought I’d be here, but I challenged myself to find what I love and stay away from what I don't.

Christine: What is a current struggle you're going through, personally or professionally?

Jaclyn Luongo: I wouldn't say it's a struggle, but I want to lean into supporting the industry by encouraging the synergy of medical providers and estheticians working together. We hit a roadblock when we feel stuck in our scope. If medical providers and estheticians partnered more, there would be even more growth. It’s not a competition; together they create amazing results.

Christine: So, marrying the medical and the spa. What is the disconnect there?

Jaclyn Luongo: The disconnect happens when estheticians don't get a medical director or work in med spas where they have access to deeper treatments. Both are needed. The esthetician is a skin expert, and the medical provider can treat on a deeper level.

Christine: What can estheticians do more of to bridge that gap?

Jaclyn Luongo: Podcasts like this! This is real-time, innovative information. Also, going to conferences and being in person. Post-pandemic, we’ve gotten used to being in our bubbles. We need to be part of communities and ask questions. If we stay comfortable, it's the enemy of growth. Life's about showing up.

Christine: You mentioned going to shows. I keep hearing this theme—go to the shows! Why now?

Jaclyn Luongo: I think people stopped attending them for a while, so they became smaller. Whether you go in person or do webinars, you need to take time to educate yourself on the business piece, not just the craft.

Christine: Let’s get into PDO Max. Who are you representing today?

Jaclyn Luongo: The trend for years has been non-invasive treatments with less downtime—the "in-between" for people not ready for a facelift. PDO Max started as a thread company about eight years ago, founded by Giovanna McCarthy.

Years later, she researched ingredients for skin boosters and found that PDO threads in a powder form were effective topically after lasers or microneedling. That's PDO Afterglow. Then, a year and a half ago, we launched LúmEnvy, which uses PDRN—salmon DNA. It’s a hot trend. It contains glutathione, niacinamide, and Vitamin C for brightening.

Recently, we launched the "Glow Between" kit for home care. It helps maintain treatment results until the client comes back for their next service. It includes a serum, a PDRN sheet mask for "glass skin," and tools like LED masks .

Christine: So PDO Max is the bridge between aesthetics and medical aesthetics. This is cool! How do estheticians get involved?

Jaclyn Luongo: You have to find continued education. You can go to pdomax.com. We have graphics, protocols, and videos to set you up for success. We aren't trying to replace what you're doing; we sit on the shelf alongside other clinical brands.

Christine: What is a common myth you encounter?

Jaclyn Luongo: The myth that estheticians are a "last resort" or that what we do is just "fluff and buff." It infuriates me! We are skin experts. If you want to improve your skin, you go to an esthetician. We should be working with medical providers, not against them.

Christine: What is a lesson you've learned that you wish everyone else would just "get"?

Jaclyn Luongo: You have to feel the feels to learn the lesson. Follow your heart and find what fills your tank. Also, find economic independence. I struggled my first year as an esthetician, but I knew it would be worth it. Be in it for the long road.

Christine: What has been your favorite "insult" that became a driving force?

Jaclyn Luongo: When people think the beauty industry isn't a "serious" career. I just think: "You have no idea how much fun I have on a daily basis."

Christine: Wrapping up, what is one question I didn't ask that you wish I had?

Jaclyn Luongo: The "Why." Why are we still here after all these years?

Christine: So, what is your "Why"?

Jaclyn Luongo: I could never think of doing anything else. I’ve always loved this industry. Have the grit to get through those first few struggling years—it’s worth it.

Christine: Thank you so much, Jaclyn, for coming on and sharing your wisdom.

Jaclyn Luongo: Thank you! It was a pleasure. Check out pdomax.com and LúmEnvy skincare. We have a lot of cool new things in the pipeline.

Christine (Outro): If you've never heard of LúmEnvy or PDO Max, now you have! You must get your hands on it—not only for yourself but for your community. I already got mine and I am in love. Check out the links in the show notes and let me know what you think of today's episode!

Glow Between Kit Featured on Black Friday Bustle List

Fri, 28 Nov 2025 15:28:12 GMT

"A Luxe Skin Care Bundle With Salmon DNA For The Most Luminous Skin"

Read Full Bustle Article Here.

The Best Black Friday Gifts for People with Unimpeachable Taste

Everyone wants luminous skin — and this three-in-one skin care bundle that uses salmon DNA (aka PDRN) is just that. In addition to pre-filled sterilized needles that you’ll use to stamp the product into your skin, it includes a glow-boosting serum formulated with hyaluronic acid and niacinamide and five hydrating skin masks to leave skin revitalized.

LúmEnvy Featured on 2025 MedEsthetics Readers’ Choice Awards

Thu, 20 Nov 2025 15:47:19 GMT

View Full List Here.

Award Winning Skincare Products

Best Brightening Product Winner

LúmEnvy Serum by PDO Max launched for at-home use in June 2025, bringing clinical-grade skincare into the daily routine, helping to visibly improve skin pigmentation, texture and hydration for a more luminous complexion. Powered by just five potent ingredients—salmon DNA, Centella Asiatica (plant exosome), hyaluronic acid, vitamin C and niacinamide—this powerful yet streamlined formula delivers professional-level results with less.

Best Microneedling Mechanism Winner

Glowpin by PDO Max is an innovative airless pump system specifically designed to deliver topical skin boosters with precision and ease. Once the desired serum is loaded into the device, a simple press of the pump diffuses the product evenly onto the skin—enhancing absorption and treatment efficacy. With its user-friendly design and targeted delivery, Glowpin offers a seamless solution for elevating microneedling treatments.

The Mother Chapter Article Feature: Here’s What Moms Really Want in Their Stockings This Holiday

Mon, 17 Nov 2025 16:17:16 GMT

LumEnvy Skincare is the Gift Moms Really Want

"Okay, this one might barely fit in a stocking but it’s worth making room. Inspired by the celebrity-loved 'salmon sperm facial,' this at-home kit brings the same glow-boosting ingredient (PDRN from salmon DNA) into a 12-week skincare ritual. With a serum, sheet masks, and a Glowpin applicator that mimics microneedling, it gives moms five luxe facials for a fraction of the price. A splurge-worthy stocking stuffer that says: you deserve star-level self-care."

Click here to read the full Article by The Mother Chapter

NewBeauty Article Feature: Shop the Best Products From Our 2025 BeautyPass Live Gift Bag

Wed, 12 Nov 2025 17:28:55 GMT

"With salmon DNA (PDRN), Centella Asiatica (a plant exosome) and niacinamide, this face mask minimizes pores, deeply hydrates, firms slack skin and brightens dullness."

Click here to read the full NewBeauty Article

Minimize Pores and Hydrate Your Skin with the LumEnvy Skincare Sheet Mask

"The NewBeauty team, top doctors, brand experts, beauty insiders and more all celebrated the second-annual BeautyPass Live event in New York City last week. Attendees received rejuvenating on-site treatments, heard industry leaders speak on the buzziest innovations, loaded up on award-winning products at the beauty bar and, of course, left with the famous BeautyPass Live gift bag, this year valued at more than $1,300. If you didn’t get a chance to attend in person, don’t worry—we’re telling you exactly what was inside so you can shop the BeautyPass Live 2025 gift bag right from home." Read more.

Trend Hunter Article Feature: The Glow Between Ritual Kit Taps into a Viral Facial Ingredient

Mon, 22 Sep 2025 16:06:32 GMT

"Because consumers want effective, clinically inspired solutions that are accessible and easy to incorporate into their daily routines, LúmEnvy Skincare assembled a first-of-its-kind Glow Between Ritual Kit powered by PDRN—the same ingredient behind in-demand "salmon sperm facials."

Click here to read the full TrendHunter Article

Effective and Clinically Inspired Skincare Solutions

While many advanced skincare products promise professional-level results at home, the products in this kit form a structured 12-week regimen to help maintain skin's radiance and health between appointments.

This kit contains a daily-use LúmEnvy Brightening Serum, a box of Glass Skin Hydration Masks, a pair of Glowpin Applicators with Pure Brilliance Serum, complete with a microneedling-inspired tool to stamp active ingredients into the skin. Altogether, the PDRN-powered Glow Between Ritual Kit influenced by in-clinic treatments is designed to visibly improve skin tone, texture, fine lines and elasticity.

Trend Themes

1. Home-based Clinical Skincare - The demand for professional-level skincare solutions that can be used at home offers an opportunity for brands to innovate in developing comprehensive kits for users seeking convenient yet effective beauty regimens.

2. Ingredient-inspired Beauty - Products incorporating trending and unconventional ingredients, such as PDRN derived from salmon DNA, are gaining traction for their transformative skin benefits, presenting a niche for novel formulation explorations.

3. DIY Microneedling Tools - The popularity of at-home microneedling devices is rising, driven by consumer interest in tools that promise clinic-like results without the need for frequent professional appointments.

Industry Implications

1. Personal Skincare Devices - The proliferation of at-home skincare regimens underscores the significance of developing user-friendly devices that enhance the efficacy of personal beauty treatments.

2. Ingredient-focused Cosmetics - An increasing focus on clinically-backed ingredients in beauty products opens avenues for the cosmetics industry to craft targeted solutions that appeal to health-conscious consumers.

3. DIY Beauty Solutions - The trend towards self-administered beauty treatment packages is revolutionizing the beauty industry by meeting the demand for personalized and accessible skincare routines.

Cosmopolitan Article Feature: What Is PDRN Skincare, and Does It Actually Have Real Salmon Sperm in It?

Thu, 04 Sep 2025 21:49:27 GMT

PDRN: Science-Backed Ingredient in LumEnvy Skincare Products

Key Opinion Leader Dr. Melda Isaac was recently featured in an article by Cosmopolitan.

“PDRN has real staying power because there are decades of science-based research that is supported by medical use, which gives it credibility... Studies indicate that salmon sperm are the most suitable source for the extraction of highly purified DNA without the risk of impurities due to their low levels of proteins, peptides, and other contaminants compared to other DNA sources."

Click here to read the full Cosmopolitan Article

Marie Claire Article Feature: Salmon Sperm Serums Might Be the Key to Smoother, More Hydrated Skin

Mon, 11 Aug 2025 22:04:05 GMT

PDRN is a Key Ingredient in LumEnvy Skincare Products

Key Opinion Leader Dr. Melda Isaac was recently featured in an article by Marie Claire highlighting how PDRN (Salmon DNA), might be the key to smoother and more hydrated skin.

“Purified PDRN promotes overall dermal rejuvenation and revitalizes our skin,” says board-certified dermatologist Melda Isaac, MD . “Typical benefits include improved pore size , skin tone, hydration, discoloration, superficial wrinkles , and overall skin thickness.”

Click here to read the full marie claire article.

Spa & Beauty Today Article Feature: Editors’ Picks: Skincare Launches We Love

Tue, 29 Jul 2025 21:58:51 GMT

Top Skincare Summer Gifts

In a recent Spa & Beauty Today article, LúmEnvy Skincare was featured as part of their Editors’ Picks for Skincare Launches for Top Summer Gifts!

"Medical aesthetics brand PDO Max has launched LúmEnvy Skincare, an at-home skincare brand that features clinical strength skincare routines, topicals, and tools that will extend and maintain professional medspa results at home.

The line was created around two powerful ingredients: PDRN (derived from salmon DNA) and Centella Asiatica, a plant exosome known for its healing properties. Together, these ingredients work to refresh your skin, smooth its texture, and boost its natural glow.

LúmEnvy Skincare includes a serum, microneedling-inspired Glowpin Applicator, pro-collagen sheet masks, as well as professional-grade tools ranging from a facial sculptor and Valluxia Infrared Mask to a Dermaplasion Facial tool ."

Click here to read the full Spa & Beauty Article

Meet Your Glass Skin Moment: LúmEnvy™ Hydration Mask for Deep Glow and Renewal

Mon, 14 Jul 2025 03:25:29 GMT

What Is the LúmEnvy™ Glass Skin Hydration Mask?

It’s not just a mask. It’s a skin-repairing, collagen-boosting, glow-inducing ritual.

Crafted with medical-grade innovation and spa-level indulgence, this mask delivers a "glass skin" effect, resulting in smooth, radiant, and pore-refined skin that glows with hydration. It’s your secret weapon for days when your skin feels tired, dull, or just in need of a pick-me-up.

Why You'll Fall in Love with It

LúmEnvy Glass Skin Hydration Mask is designed to give your skin what it’s been missing:

Instant and long-lasting hydration
Firmer, plumper skin that feels bouncy and soft
A brighter, more even tone
Reduced redness and inflammation
Minimized pore appearance and smoother texture

It’s the "no filter" effect in real life, and it works on every skin type, at every age.

This mask is packed with ingredients that deliver more than just surface-level hydration:

PDRN (Salmon DNA): A regenerative powerhouse that repairs skin, improves elasticity, reduces redness, and helps fade dark spots for a clearer, brighter complexion.
Centella Asiatica (Plant Exosome): Calms inflammation, boosts collagen, and helps skin recover from environmental stress and aging.
Niacinamide: Targets uneven tone, fine lines, and dullness for a more even, radiant glow.
Madecassoside + Asiaticoside: Soothe, plump, and increase hyaluronic acid production, so your skin holds on to hydration longer.
Panthenol + Tocopherol: Deeply moisturize and protect your skin’s barrier.

Using it is as simple as peel, place, and glow:

Start with clean skin.
Gently unfold the mask and place it over your face.
Relax for 15–20 minutes while the serum soaks in.
Remove and massage any remaining serum into your skin—no rinsing needed.

Use 1–2 times per week for optimal results, or whenever your skin needs a hydration boost.

Get the Trending Glass Skin Look with This Sheet Mask by LumEnvy Skincare

You thought that smooth, dewy, almost airbrushed skin only existed on Instagram? We are here to say that it's real, and it’s now yours to experience at home with the LúmEnvy Glass Skin Hydration Mask.

Formulated with powerful skin-rejuvenating ingredients like PDRN (salmon DNA) and Centella Asiatica plant exosomes, this luxe bio-cellulose sheet mask brings professional-grade skincare directly to your home. Whether you’re 35 or 75, your skin deserves this level of hydration, repair, and radiance.

Created by Women, Backed by Science

LúmEnvy was developed by the female-led team behind PDO Max, trusted by professionals in medical aesthetics nationwide. We believe skincare should feel luxurious, effective, and empowering, not overwhelming, or complicated. With our LúmEnvy products, you're in charge of your skin's transformation.

We’ve helped thousands of providers deliver amazing skin transformations, and now we’re bringing that same innovation directly to you.

Visit https://www.lumenvyskincare.com to order your Glow Between Box.

Ships directly to your home. With LúmEnvy’s Glow Between Box, this is your glow moment. It’s where your brilliance begins.

The Glow Between™ Box: Luxurious Skincare That Transforms Between Professional Treatments or Selfcare

Mon, 14 Jul 2025 03:18:35 GMT

What Is the Glow Between Box?

This box holds more than skincare; it holds intention. A complete at-home ritual designed to keep your skin radiant, resilient, and treatment-fresh between appointments.

At the heart of this collection is our LúmEnvy Brightening Booster Serum, a silky, powerful formula infused with PDRN (salmon DNA), hyaluronic acid, niacinamide, and Centella Asiatica (plant exosome). These ingredients work in harmony to improve tone, texture, hydration, and luminosity, while reducing the appearance of pigmentation and dullness.

What’s Inside the Box?

Your Glow Between Box includes everything you need to create a spa-worthy experience at home:

LúmEnvy™ Brightening Booster Serum – Stimulates skin renewal and restores radiant clarityú
Glowpins® – A dual-action micro-exfoliation and serum infusion tool designed to enhance absorption and rejuvenation
Hydration Recovery Masks™ – Post-treatment sheet masks that calm, soothe, and deeply hydrate for an instant glow

Together, these three essentials create a synergistic routine, one that supports your skin between facials, laser, microneedling, or PDO thread treatment appointments.

Your skin doesn't stop healing when you leave the clinic. That’s why we designed The Glow Between™ Box to support:

Enhanced treatment outcomes
Brighter, smoother, more hydrated skin
Long-lasting luminosity between appointments
Reduced appearance of fine lines, redness, and pigmentation
This is skincare that works with your aesthetic treatments, not just around them.

You will love the Glow Between Box because of its elegant simplicity. Everything you need. Nothing you don’t.

The Glow Between Box is powered by the same science your provider trusts, giving you the confidence to achieve professional-grade results in the comfort of your own home.

The Glow Between™ Box is more than skincare. It’s a moment of self-investment, a ritual of renewal, and a celebration of skin that looks and feels its best, every day, not just treatment day.

Your Secret to Maintaining Luminous Skin After a Med Spa Treatment

There’s the glow you get after a facial, and then there’s the glow that lingers.

The Glow Between™ Box by LúmEnvy™ is your secret to maintaining that luminous, just-treated skin between professional visits. Carefully curated with powerful, science-backed ingredients and tools, this skincare ritual is more than maintenance; it’s a transformation from the comfort of home.

Whether you’re recovering from a medspa treatment or simply looking to preserve that post-facial brilliance, The Glow Between Box is your bridge to pure radiance.

Created by Women, Backed by Science

We’ve helped thousands of providers deliver amazing skin transformations, and now we’re bringing that same innovation directly to you.

Visit https://www.lumenvyskincare.com to order your Glow Between Box.

Ships directly to your home. With LúmEnvy’s Glow Between Box, this is your glow moment. It’s where your brilliance begins.

Discover Your Glow with LúmEnvy™ Brightening Booster Serum

Fri, 11 Jul 2025 05:39:28 GMT

The Skincare Secret You’ve Been Anticipating is Finally Here

LúmEnvy is more than just a serum. It’s a scientifically backed skin booster enriched with PDRN (a healing compound derived from salmon DNA), centella asiatica (plant exosome), vitamin C, niacinamide, and hyaluronic acid, all blended to provide your skin with what it craves: hydration, brightness, and rejuvenation.

It’s perfect for all skin types and ages. Whether you're noticing fine lines, dullness, or want to treat yourself to something that works, LúmEnvy serum is your new go-to.

Your skin tells your story, and we believe every person deserves to feel confident in their skin. Whether you're 35 or 75, healthy, glowing skin is always in style. That’s why we created LúmEnvy, a potent brightening serum designed to restore your skin’s natural glow. No filters, no fuss.

Why do our customers love LúmEnvy serum?

Because it works. LúmEnvy brightening booster is designed to:

Brighten uneven skin tone
Boost hydration and plump the skin
Soften the look of fine lines and wrinkles
Help your skin recover after sun exposure or treatments
Deliver a healthy, luminous glow at any age

Real Results, Real Confidence

You don’t need to overhaul your entire routine, add LúmEnvy once or twice a day to see visible results in as little as two to four weeks. Over time, your skin will look smoother, firmer, and more radiant. It's that simple and effective.

Many women tell us their makeup goes on smoother… and eventually, they wear less of it. That’s the magic of skin that glows on its own.

Created by Women, Backed by Science

LúmEnvy was developed by the female-led team behind PDO Max, trusted by professionals in medical aesthetics nationwide. We believe skincare should feel luxurious, effective, and empowering, not overwhelming or complicated. With LúmEnvy products, you're in charge of your skin's transformation.

We’ve helped thousands of providers deliver amazing skin transformations, and now we’re bringing that same innovation directly to you.

Your skin deserves this. LúmEnvy is now available online, ready to bring out your skin's natural radiance. Don't miss out on this opportunity to glow.

Visit www.lumenvyskincare.com to order your bottle of LúmEnvy™

Ships directly to your home. With LúmEnvy™ Brightening Booster Serum, this is your glow moment. It’s your skin, elevated.

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The Art of Feeling Beautiful: Write Your Own Story Podcast

Jaclyn Luongo, LumEnvy Skincare VP of Business Development and Brand Partnerships, Featured on The Write Your Own Story Podcast

Podcast Transcript:

The Forgotten Real Estate: Why Your Skincare Routine Shouldn’t Stop at Your Chin

Treat Your Face AND Your Neck with Clinical-Grade Skincare by LumEnvy Skincare

The Vulnerability of Thin Skin on the Neck

Rejuvenating the Chest and Hands with Leftover Serum

Using Sculpting Tools for Lymphatic Drainage and Firming

Is Your Skincare Actually Reaching Your Skin?

Clinical-Grade Skincare with Noticeable Results

Understanding the Skin Barrier as a Protective Shield

Clearing the Path with Dermaplasion and Exfoliation

Creating Channels for Deep Ingredient Delivery

Closing the Med-Spa Gap: Why Your At-Home Routine Matters

Skincare That's Perfect for Maintaining Your Clean, Glowing Skin Post Facial

The Science of Professional Skin Trauma and Repair

Using PDRN as a Regenerative Building Block

Protecting the Barrier to Prevent Rebound Irritation

LúmEnvy Skincare Awarded for Science-Driven Innovation

Award Winning, Science Backed Skincare

LúmEnvy Skincare Mentioned in Forbes Article on 2026 Marketing Strategies

Skincare Marketing

Breaking Through the Noise

Smarter Engagement Through Precision

The Role of Education and Authenticity

Strategic Takeaways for 2026

LúmEnvy Skincare Awarded Best Science-Based Luxe Skincare

Award Winning Glow Between Kit by Beauty News NYC

Forbes Article Highlight on Holiday Marketing Strategies

Building Trust with Clinical-Grade Skincare

LúmEnvy Skincare Glow Between Kit Featured on SheFinds

Winter Skin Is No Joke, But This At-Home Skincare Kit Keeps You Glow-y And Radiant All Season

The BeautyPro Podcast Feature

Jaclyn Luongo, LumEnvy Skincare VP of Business Development and Brand Partnerships, Featured on The BeautyPro Podcast

Podcast Transcript: The Beauty Pro Coach

Glow Between Kit Featured on Black Friday Bustle List

The Best Black Friday Gifts for People with Unimpeachable Taste

LúmEnvy Featured on 2025 MedEsthetics Readers’ Choice Awards

Award Winning Skincare Products

Best Brightening Product Winner

Best Microneedling Mechanism Winner

The Mother Chapter Article Feature: Here’s What Moms Really Want in Their Stockings This Holiday

LumEnvy Skincare is the Gift Moms Really Want

NewBeauty Article Feature: Shop the Best Products From Our 2025 BeautyPass Live Gift Bag

Minimize Pores and Hydrate Your Skin with the LumEnvy Skincare Sheet Mask

Trend Hunter Article Feature: The Glow Between Ritual Kit Taps into a Viral Facial Ingredient

Effective and Clinically Inspired Skincare Solutions

Trend Themes

Industry Implications

Cosmopolitan Article Feature: What Is PDRN Skincare, and Does It Actually Have Real Salmon Sperm in It?

PDRN: Science-Backed Ingredient in LumEnvy Skincare Products

Marie Claire Article Feature: Salmon Sperm Serums Might Be the Key to Smoother, More Hydrated Skin

PDRN is a Key Ingredient in LumEnvy Skincare Products

Spa & Beauty Today Article Feature: Editors’ Picks: Skincare Launches We Love

Top Skincare Summer Gifts

Meet Your Glass Skin Moment: LúmEnvy™ Hydration Mask for Deep Glow and Renewal

What Is the LúmEnvy™ Glass Skin Hydration Mask? ﻿

Why You'll Fall in Love with It

Get the Trending Glass Skin Look with This Sheet Mask by LumEnvy Skincare

Created by Women, Backed by Science

The Glow Between™ Box: Luxurious Skincare That Transforms Between Professional Treatments or Selfcare

What Is the Glow Between Box?

What’s Inside the Box?

Your Secret to Maintaining Luminous Skin After a Med Spa Treatment

Created by Women, Backed by Science

Discover Your Glow with LúmEnvy™ Brightening Booster Serum

The Skincare Secret You’ve Been Anticipating is Finally Here

Why do our customers love LúmEnvy serum? ﻿

Real Results, Real Confidence

Created by Women, Backed by Science

What Is the LúmEnvy™ Glass Skin Hydration Mask?

Why do our customers love LúmEnvy serum?